I know since Facebook came out - it has always tried to innovate itself to be better than the other social networking sites - and with facebook fan pages, facebook games, and other things, I believe Facebook is going to be around for a long time - and also, a lot of sites are using Facebook to connect to their users - or allow you to make an account including your Facebook details(we have that here).
But now, Facebook has also implemented a new commenting system that seems to have the web buzzing.
And here's a video on Facebook VP explaining the new system:
Information on when Techcrunch made the switch to FB's new commenting system:
Sources:The other main benefit is social virality. When you comment on TechCrunch, your comment also appears in your Facebook stream with a link back to the post (unless you opt out of that option in the comment box). It would be better if the link went right to your comment instead of to the post in general, but that is a feature that can be added. It brings in more readers from Facebook who are pulled in to see what their friends said.
So what are the results? So far today, Facebook is our No. 2 referring site, after AOL (thank you, Justin Bieber). It is beating out Twitter, which is usually our top source of referring traffic. This viral effect would be twice as powerful, of course, if people could use their Twitter IDs as well.