Neopets is one of the largest virtual pet sites on the internet. They've been running the industry for as long as I can remember. They have a ton of features and content that keep their users returning. So, if you're looking to advertise to their members via different means, we're here to help you. Remember, since you're targeting Neopets users, make sure your advertisement speaks volumes and makes their users want to join your game.
You can advertise directly to Neopets' users via Google Adwords and Facebook ads. With Google adwords, your advertisement will show up everytime someone searches the Neopets keyword on Google. This costs a lot because of the amount of searches Neopets receives on a daily basis. You could also contact the bigger Neopets fansites like PinkPT and Thedailyneopets and see if they're willing to sell you some ad space. JellyNeo doesn't allow this, so its best to try the other bigger name Neopets fansites to advertise.
If you're doing it via Facebook, then your advertisement will show up when users search for Neopets and come across their facebook page. It'll be listed as a sponsored posts and hope people click on your ad and come to your game.
Some good advertisements to use if you're planning this method:
"Need to be heard? Try our game instead."
"Been frozen before? Our game has better standards."
"Bored of Neopets? Our game is better."
Of course, you should come up with your own advertising message that'll suit your site the best. Remember, Neopets is a huge site, but when you advertise directly to their users, you may find your game growing at a rapid pace. Marapets has done this before when their "Bored of neopets" campaign which resulted in a lot of people discussing their game and linking back. It was a good advertising campaign because it drove a lot of people to Marapets.
So, what are some methods do you think will work while targeting Neopets' users?