Do You Think Zero Click Searches Are Killing SEO?

[Nomad]

When you search something on Google and when you see something in search results that do not need any clicks as all the information you are looking for is right there, that's zero click search. A lot of people say, getting search traffic is becoming difficult because of zero click searches. Do you also believe zero click searches are killing SEO?
As far as I am concerned, the real reason is bad SEO strategy and not the zero click searches.

 

[cpvr]

I don't think it is, as there is more than one search engine nowadays. You can rank and get traffic from others search engine besides Google.

I do agree that is actually harder to get traffic from the search engines that ever before. Especially due to the rise of Zero click searches, but I actually think it is the bad SEO strategy that is the main culprit.

If you're ranking on Google, it is highly likely than you'll be ranking on Bing, and Chatgpt as well.

Then, you also have Facebook's own search engine with their AI's systems, along with Perpelixity, Copilot amongst other search engines, as well.

It's all about diversing your traffic sources and ensuring that you're able to get traffic from everywhere, especially social media, other websites, directories, and forums. That way, you can rank quite well.