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GTA 6 Marketing Plan 'Reflects Where Audiences and Attention is Today', Says Take-Two CEO Strauss Zelnick.
"I've been asked by investors whether we need to spend marketing dollars given the scale of the intellectual property and its reach and the sentiment," he says. "And the answer is of course we need to market it."
We should expect "a very significant broad based marketing campaign that reflects where audiences and attention is today," which is to say it won't resemble the approach taken for GTA 5 back in 2013. "13 years ago we were still buying network television. We won't be buying a lot of network television."
So much for GTA. He is much more forthcoming on the other big question of the moment, AI, although as ever he chooses his words with care. "I prefer the word "technology" because technology encompasses AI, and using the word AI means different things to different people," he says. "But everything that we create, we create inside computers and always have. And new technology and new tools are always a good thing for us."
Source: The big Strauss Zelnick interview: GTA, AI, Roblox and building the biggest entertainment company in the world
"I've been asked by investors whether we need to spend marketing dollars given the scale of the intellectual property and its reach and the sentiment," he says. "And the answer is of course we need to market it."
We should expect "a very significant broad based marketing campaign that reflects where audiences and attention is today," which is to say it won't resemble the approach taken for GTA 5 back in 2013. "13 years ago we were still buying network television. We won't be buying a lot of network television."
So much for GTA. He is much more forthcoming on the other big question of the moment, AI, although as ever he chooses his words with care. "I prefer the word "technology" because technology encompasses AI, and using the word AI means different things to different people," he says. "But everything that we create, we create inside computers and always have. And new technology and new tools are always a good thing for us."
"Our job is to make the very best creative properties that we can and bring them to consumers wherever they are and we use technology to try to do that. So of course as new, interesting technology comes along, we should be at the front of line in terms of trying it out, but if you interpret that to mean we should make cheap crap and hope people like it, then you've misinterpreted my comments.”
Source: The big Strauss Zelnick interview: GTA, AI, Roblox and building the biggest entertainment company in the world
