What makes a pet site stand out?

It's so hard to stand out, especially nowadays with the industry decling to mobile and console games. I feel like game owners have to work even harder to keep engagement high. I would say the best things a game owner can do to keep their game unique is to really cultivate a unique style--in lore, art, and features.
 
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I agree with what Diem said.
Art and lore I feel has a heavy impact on making the game stand out.
(Probably gonna also say the site's layout/theme also has a hand in making the site appealing or not as well)
 
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I agree with what Diem said.
Art and lore I feel has a heavy impact on making the game stand out.
(Probably gonna also say the site's layout/theme also has a hand in making the site appealing or not as well)
Do you think that if a site has a lot of features and content but an unappealing theme, it can affect whether or not the site will be successful?
 
Navigation I feel is pretty important.

Most pet sites I've seen have a long list of click-through links along the side. I understand that they are all there to get you somewhere specific, but this is where I feel the layout is pretty important.
 
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Navigation I feel is pretty important.

Most pet sites I've seen have a long list of click-through links along the side. I understand that they are all there to get you somewhere specific, but this is where I feel the layout is pretty important.
I agree. An easy to navigate pet site is key and I think it helps users stick around a lot longer as well.
 
When it comes to pets standing out for me, I would have to say that it tends to not only be the graphics but also the kind of pet it is as well. For example, if there is a pet that is a cat, that would draw my attention as I love cats as opposed to another type of animal.

Has anyone here been drawn towards a pet because it's something they love?
 
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I think the features and gameplay comes first as it will make the site have unique and engaging gameplay. Graphics cannot be sidestepped too.