In terms of having a massive user base (150 million users), Neopets is by far the most successful. However, it was operating at a loss for over a decade according to its new CEO, Dominic Law.
World of Neopia Inc. CEO Dominic Law lays out his grand ambitions to revitalize and grow beloved 2000s web game Neopets.
www.gamedeveloper.com
- Dominic Law acquired Neopets from NetDragon Websoft in 2023 to reignite development on web game Neopets.
- Law says the game operated "at a loss" for a decade, but is already seeing spikes in revenue and monthly average users.
- To make Neopets fully profitable and long-lasting, its team will need to act 'like a startup,' says Law.
Neopets should be profitable again in the near future
Law explained that since he and his colleague jumpstarted active development on the game (he said that JumpStart and NetDragon had kept it on "life support" for the last decade), they've already watched "all their metrics" including engagement, revenue, and MA, jumping two-or-three times higher. "revenue-wise, viewership-wise, and engagement-wise, we're at our seven-year peak," he said.
I’m sure by next year they’ll be back in the green or sometime in 2026 with all the new things that they’re releasing!