I recently came across an article that discussed the “Booming landscape of In-game advertising” and the author touched base on some interesting advertising methods that could work for game owners that are looking to monetize their game in the future.
What do you think about the rewarded video ads monetization method? Is it something that you think could be a viable monetization option for the pet sites and sim games industry?
Source: Exploring the Booming Landscape of In-Game Advertising - ExchangeWire.comThe most popular form is, unsurprisingly, rewarded video ads. This advertising model incentivises users by offering them rewards for watching full-screen advertisements. Following the viewing of a 15-30 second video advertisement, users receive various in-game benefits such as currency, additional lives, or access to new levels. Preferred over in-app purchases, rewarded video ads have gained favor among users. Moreover, 62% of developers have observed an uptick in user retention after implementing rewarded video ads, highlighting their effectiveness in enhancing user engagement.
Subtle Integration over Aggressive Marketing
In the delicate dance of games and in-game advertising, true effectiveness lies in weaving ads into gameplay, not as intrusive interruptions but as creative enhancements that enrich the player's journey. We’re talking about a space that features interactive, live, and high-attention inventory. In fact, the majority of gamers feel positive or neutral about advertisements - 69% of console gamers, 65% of PC gamers and 74% of mobile gamers. This underscores a nuanced perspective within the gaming community, and one that is beneficial for those looking to venture into the in-game advertising space. While overly intrusive advertising is unwelcome, thoughtfully integrated, non-disruptive ads, particularly those offering rewards or enhancing the game environment, can find acceptance and even appreciation among gamers.
What do you think about the rewarded video ads monetization method? Is it something that you think could be a viable monetization option for the pet sites and sim games industry?
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