I have a lot of bookmarks and favorites on my phone. I generally do it if there's an article or a website that I don't want to forget about. Other times, I might throw the links into my notes app or google docs.
Bookmarking a site can actually help a site's owner in terms of SEO. It's something that Google may use in their ranking systems.
Find out how Chrome Bookmarks influences your search rankings in our comprehensive guide here.
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How Chrome Bookmarks affects SEO?
While Google hasn’t explicitly confirmed Chrome Bookmarks as a direct ranking factor, there are several ways in which they might indirectly influence SEO:
- Clickstream Data: Chrome Bookmarks contribute to Google’s vast pool of clickstream data, which analyzes users’ browsing behavior. This data can potentially help Google understand which websites users find valuable and return to frequently.
- User Engagement Signals: Bookmarking a page can be viewed as a positive user engagement signal, indicating that the content is useful or interesting enough to warrant revisiting. Google’s algorithms consider user engagement signals like bounce rate and time on site when evaluating a website’s quality and relevance.
- Social Proof: While not as direct as social media shares, a high number of bookmarks could be seen as a form of social proof, suggesting that a webpage is worth saving and sharing.