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Purina has launched a new virtual game on Roblox called Purina Arena Pet Racing, allowing players to adopt and race virtual pets while gaining insights into pet care. As one of the pioneering pet care brands on Roblox, Purina aims to connect with a younger, tech-savvy audience. Developed in collaboration with Paradowski Creative, the game features thrilling pet races on vibrant tracks, where players can collect accessories and care for their virtual companions. This venture highlights Purina’s commitment to promoting pet care education and strengthening the human-animal connection through engaging digital experiences.




Will your pet have what it takes to be the top dog or cat? It's a paws-out competition to reach the finish line in this multiplayer pet racing game.