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Releasing a press release can give your pet game a boost in visibility, valuable backlinks, and help attract much-needed attention on a global scale. It’s one of the core marketing tactics Neopets has used for years to stay relevant in the media and maintain a strong online presence.
There are different types of press releases. You can go the free route, which usually gets picked up by a limited number of websites. But if you're able to invest $150–$450, your press release can reach major media outlets like MSN, Yahoo, Forbes, and many others, these will open the door to broader exposure.
If you’re looking for that extra push to gain more members, improve brand recognition, and attract a global audience, press releases are a smart and underused tool in the pet game space.
There’s also a list of free press release websites you can take advantage of to help promote your game without spending anything upfront. While these won’t have the same reach as paid distribution, they’re still great for generating backlinks and visibility:
🔗 Free press release sites
If you’re aiming for direct media coverage and want to mirror the kind of attention Neopets has naturally earned over the years, I highly recommend going with a paid press release. This approach has the potential to seriously level up your game’s reach and pull in a wider audience globally.
A great place to start is Issue Wire, which is a paid press release distribution service that's worth checking out.
To get started, you can follow this basic format for writing a press release:
📄 Press Release Format - Rutgers
Key Elements to Include:
Whether you’re using a free or paid option, press releases are a powerful way to get your pet game in front of a bigger audience. I’d absolutely recommend experimenting with them, especially if you're looking for that extra marketing edge that doesn’t rely solely on ads or social media.
Press releases can gather more attention faster than solely relying on social media, ad campaigns along with directories, so I do recommend them. They can be utilized when you release a new feature, hit a new milestone, or when just want to discuss new thing that you've introduced onto your game and want to gather new attention.
There are different types of press releases. You can go the free route, which usually gets picked up by a limited number of websites. But if you're able to invest $150–$450, your press release can reach major media outlets like MSN, Yahoo, Forbes, and many others, these will open the door to broader exposure.
If you’re looking for that extra push to gain more members, improve brand recognition, and attract a global audience, press releases are a smart and underused tool in the pet game space.
There’s also a list of free press release websites you can take advantage of to help promote your game without spending anything upfront. While these won’t have the same reach as paid distribution, they’re still great for generating backlinks and visibility:
🔗 Free press release sites
If you’re aiming for direct media coverage and want to mirror the kind of attention Neopets has naturally earned over the years, I highly recommend going with a paid press release. This approach has the potential to seriously level up your game’s reach and pull in a wider audience globally.
A great place to start is Issue Wire, which is a paid press release distribution service that's worth checking out.
To get started, you can follow this basic format for writing a press release:
📄 Press Release Format - Rutgers
Key Elements to Include:
- Headline – Short and direct
- Subhead – Optional, but useful for clarity
- Dateline – Include the date and location
- Lead sentence – Summarize your entire story in one line
- Inverted pyramid – Put the most important info at the top
- Who
- What
- Where
- When
- How
Whether you’re using a free or paid option, press releases are a powerful way to get your pet game in front of a bigger audience. I’d absolutely recommend experimenting with them, especially if you're looking for that extra marketing edge that doesn’t rely solely on ads or social media.
Press releases can gather more attention faster than solely relying on social media, ad campaigns along with directories, so I do recommend them. They can be utilized when you release a new feature, hit a new milestone, or when just want to discuss new thing that you've introduced onto your game and want to gather new attention.
