The NBA is working on a new streaming service with Microsoft

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The NBA(national basketball association) is currently working on a new streaming service with Microsoft. Microsoft’s and the NBA’s new streaming service will use machine learning technologies to deliver personalized game broadcasts and other tailored content.
Sources:

Microsoft lands a deal with the NBA to use Azure and Surface starting with the 2020-21 season

The NBA will use Azure to provide new interactive features for its website and online apps. NBA Commissioner Adam Silver and Microsoft CEO Satya Nadella spoke to CNBC about the deal.

www.cnbc.com

Microsoft signs multiyear deal with the NBA for Azure and Surface

The deal starts for the 2020–21 season and involves AI, machine learning, and more.

www.theverge.com

Microsoft (MSFT) Partners With NBA to Enhance Fan Experience

Microsoft (MSFT) teams up with NBA to personalize online experiences for fans and generate deeper game insights for coaches as well as officials.

finance.yahoo.com

So, what are your thoughts and/or opinions on the new partnership between Microsoft and THE NBA?🤔