Pet sites that rank well on the search engines can attract new users on a weekly and monthly basis from users searching from users searching from a new game to play. Vpl has ranked well for various keywords on the search engines for quite sometime now and I think pet sites that do so are in a great position to grow their user base.
The keywords that I think are the best for virtual pet sites and can drive in new users are:
virtual pet, online pet game, virtual pet site, online game, virtual world and adopt a pet, however, you should do your own research to do what keywords you’d like to see your game rank for.
I use header tags, title tags, alt tags and I also build backlinks to help vpl do well on the search engines. I also promote vpl on social media, which in turn, helps on search engines as well. Also, I add vpl to directories that I think can benefit a lot and make sure that each description is different & unique than the other one.